Category:
Unfolding of campaigns
Client:
Mercúrio Cultural
Duration:
Recurring
The multimedia campaigns were developed to address the complexity of a cultural producer with multiple simultaneous events. The graphic design always establishes a flexible and adaptable visual system that maintains the identity of each show or event while allowing customizations for each format.
(APPROACH)
The strategy was based on the creation of a versatile visual language that could be unfolded in different media without losing impact or identity. Each project receives unique treatment through distinctive graphic elements, maintaining a connection with the main theme's identity. The design prioritizes informative clarity combined with artistic expression, which is fundamental to communicating cultural events.
(VISION AND INNOVATION)
The creative concept seeks to visually translate the mission of cultural democratization of the producer, through accessible yet sophisticated communication. The contemporary art direction interacts both with the general public and with cultural agents and sponsors, balancing artistic and institutional aspects in each developed piece.
The biggest challenge was to create a visual system that could be consistently applied across various formats and media, maintaining flexibility for adaptation to different types of events and audiences. The solution involved the development of clear guidelines and modular graphic elements that can be recombined while maintaining the identity and personality of each project.
(CLIENT NEEDS)
The production company needed a visual strategy that would reinforce its institutional brand while allowing individual highlight for each cultural project. The development included everything from a basic visual identity to KVs and adaptable templates for different media, facilitating the continuous production of materials for various simultaneous events, optimizing resources and time.
