Category:
Visual Identity
Client:
Zinabre - Special Dry Gin
Duration:
4 weeks
Zinabre, a premium Brazilian artisanal gin, needed a distinctive brand identity that honored traditional distillation processes while creating a contemporary visual presence. The name, which means verdigris in Portuguese, became the cornerstone of the entire design concept, referring to the blue-green patina that forms on copper – a direct connection to traditional distillation methods in stills.
In the heart of Brazil's diverse landscapes, Zinabre was born from a passion for creating a spirit that captures the essence of our land. This artisanal gin blends traditional botanicals with native Brazilian ingredients, carefully sourced from sustainable origins. Each small batch is crafted using our unique copper distillation process, resulting in a bold and complex spirit, with bright citrus notes, aromatic herbs, and a subtle finish of spices. A perfect balance between tradition and Brazilian innovation in every sip.
(APPROACH)
The visual identity draws inspiration from Art Déco and Steampunk aesthetics, blended with the natural oxidation process of copper. The color palette focuses on various shades of verdigris – from mint green to deep green – accented with copper tones that reference traditional distillation equipment. The crossed keys and the ornate coin crown the label design, symbolizing both craftsmanship and the unveiling of complex botanical flavors.
The typography combines decorative serifs with clean modern elements, creating a layered effect that adds depth and sophistication. The central medallion, featuring intricate geometric patterns, reinforces the botanical nature of the gin while adding an element of ceremonial quality to the design.
(VISION AND INNOVATION)
The final design of the label implements these elements through a careful balance of color, typography, and symbolic elements. The structured layout ensures a clear communication of the product information while maintaining the brand's premium positioning. The result is a cohesive visual system that effectively works across various touchpoints while standing out on the shelf.
The main challenge was to create a visual identity that distinguished Zinabre in the premium spirits market while communicating its artisanal credentials and Brazilian heritage. The design needed to balance sophistication with accessibility, tradition with innovation, and artisanal quality with commercial appeal.
(CLIENT NEEDS)
The brand identity successfully positions Zinabre as a premium craft gin with a unique story and visual presence. The design system effectively communicates the brand values of craftsmanship, tradition, and innovation while creating a distinctive presence in the competitive spirits market.
The concept of verdigris provides a rich territory for brand storytelling, connecting the visual identity to the authentic craft of gin production through color and narrative. This deepens the meaning of the brand beyond pure aesthetics, creating a more engaging experience for the consumer.
