Category:
Visual Identity
Client:
Santana Off Road - AutoCross
Duration:
4 weeks
Santana Off Road is an artisanal manufacturer of off-road cages for trails and competitions. Located in the South of Minas Gerais, the brand stands out for its attention to detail and commitment to quality. Each vehicle is designed to offer resistance, high performance, and safety on challenging terrains. The visual identity reflects this essence, combining robustness and innovation. With an impactful design and an expressive color palette, the brand conveys adrenaline, freedom, and adventure, directly connecting with its audience. The passion for the off-road universe is present in every element of communication, ensuring recognition and differentiation in the market.
(APPROACH)
Our creative process balances engineering and design to create a visual identity that communicates the essence of Santana Off Road. The logo was developed to convey strength and dynamism, with graphic elements inspired by the structure of cages. The chosen typography reinforces the modernity and precision of the brand, while the color palette combines vibrant and sober tones to express energy and reliability. Every detail of the identity was designed to establish an immediate connection with off-road enthusiasts, ensuring recognition and visual impact. The visual approach not only differentiates Santana Off Road in the market but also strengthens its positioning as a brand of quality and innovation.
(VISION AND INNOVATION)
The Santana Off Road aims to establish itself as a reference in the segment of handcrafted off-road vehicles, conveying quality, innovation, and a passion for adventure. The visual identity strengthens this vision, ensuring that the brand is recognized for its robustness, technical precision, and unique design. More than just manufacturing cages, we want to create unforgettable experiences for trail and competition enthusiasts, connecting our identity to the adventurous spirit of our customers. Every element of the communication has been developed to reinforce this mission, highlighting Santana Off Road as synonymous with performance and exclusivity.
The main challenge was to create a visual identity that balanced tradition and modernity, capturing the artisanal essence of the brand without losing connection with innovation. It was essential to convey the robustness of the cages and the excitement of the trails, ensuring that the design was impactful and memorable. The choice of colors, typography, and graphic elements was carefully planned to reflect the energy and resilience of Santana Off Road.
(CLIENT NEEDS)
The Santana Off Road needed a strong and authentic identity that conveyed its passion for off-road and its commitment to handcrafted quality. The visual project was developed to strengthen this positioning, ensuring a striking and easily recognizable brand.
