Category:
Prints
Client:
Bamberg Cervejaria Independente
Duration:
1 week
This poster project was developed for Bamberg Bier, a craft brewery that values German tradition with a Brazilian touch. The posters were distributed in commercial establishments to promote the brand, with a striking visual identity that reflects the independent spirit and authenticity of the products.
(APPROACH)
The design of the posters uses an urban and artisanal aesthetic, with overlays of graphic elements and a vibrant palette. The texture of wrinkled paper and manual cutouts reinforce the idea of an accessible brand close to its consumers, without losing the essence of a premium product. The visual communication highlights the German tradition reinterpreted in Brazil.
(VISION AND INNOVATION)
With this project, we were able to create a strong and unforgettable visual presence for Bamberg Bier at points of sale. The posters convey the artisanal quality and authenticity of the brand, encouraging the consumer to identify with the product and the experience offered by Bamberg.
An important challenge was to balance the message of German tradition with modernity and the urban style of Brazil. We aimed to represent this duality through an aesthetic that blends the bold typography of the brand, contrasting colors, and vibrant illustrations, ensuring that the posters stand out in the environment of the establishments.
(CLIENT NEEDS)
Bamberg Bier needed impactful graphic material that uniquely and strikingly represented its identity at points of sale. The posters were designed to capture the consumer's attention and reinforce the brand's image as an independent craft brewery focused on quality and tradition adapted to the Brazilian context.
