Category:
Visual Identity
Client:
M&M Escola e Produtora
Duration:
4 weeks
Development of the visual communication for the Caminhos do Peabiru project, focusing on elements of indigenous culture and music. The project encompasses digital and printed materials for promoting workshops, shows, and the music video of the song Jandira. The visual identity incorporates natural elements, such as the forest and ambient lighting, combined with the characteristic typography of Peabiru and graphic elements that refer to indigenous art.
(APPROACH)
The project develops from the organic integration between elements of nature and the established visual identity, creating a unique atmosphere that represents the fusion of contemporary music and indigenous culture. The use of photographs in a natural environment, combined with characteristic typography and traditional graphic elements, resulted in an authentic and impactful visual communication across all developed pieces.
(VISION AND INNOVATION)
The visual proposal seeks to create a bridge between the traditional and the contemporary, using photographs in natural environments and lighting that enhances the surroundings of the forest. The concept works with the duality between musical show and indigenous art, maintaining balance in communicating the different aspects of the project. The color palette favors earthy tones and greens, creating a connection with nature and the essence of the cultural project.
The main challenge was to create a visual language that effectively communicated to different audiences: music lovers, the Indigenous community, and the general public interested in culture. Adapting the content for different platforms (Instagram, YouTube, posters) while maintaining visual unity and ensuring that each piece worked within the specificities of each medium was also a crucial point of the project.
(CLIENT NEEDS)
Complete production of promotional material including: posts for social media, printed A3 posters, digital banners, project visual identity, cover and miniatures for YouTube, templates for promoting the workshops, and specific material for the music video launch. All material needed to follow the guidelines of the cultural notices, include the logos of the supporters, and maintain consistency with the band's identity.
