Category:
Editorial - Advertisement in Magazine
Client:
52 Axis
Duration:
Recurring
The graphic design for 52AXIS Auto Parts combines industrial elements with a contemporary look. The visual identity uses vibrant orange tones contrasting with blue, black, and gray, creating an atmosphere that evokes the strength and precision of the automotive sector while also conveying expertise and personalized care.
(APPROACH)
The visual strategy focused on creating an emotional connection with the audience through the message "Your car in good hands". The use of impactful images and provocative headlines like "Where are we headed today?" generates engagement while communicating professionalism. The clean and organized layout reflects the efficiency of the company.
(VISION AND INNOVATION)
The creative concept seeks to position 52AXIS as a reference in automotive parts and services, through communication that conveys trust and quality. The modern and dynamic art direction resonates with a demanding audience that seeks excellence in the care of their vehicles.
The main challenge was to create an identity that stood out in the competitive auto parts market, maintaining a balance between the technical aspect of the business and accessible communication. The solution was to develop a compelling visual language that communicates professionalism without being intimidating, humanizing the brand.
(CLIENT NEEDS)
52AXIS needed an integrated communication strategy that strengthened its presence in the market and generated identification with its audience. The project delivered advertising pieces with a strong visual appeal and strategic messages, building a consistent identity between the magazine and social media.
